Sting’s North American Tour To Run Through Early September

Sting's long-running "Brand New Day" tour has returned to North America for a three-month swing through the amphitheater and arena circuit.

Sting opened the tour with a string of performances at U.S. theaters that began shortly after the late-September 1999 release of "Brand New Day." Despite its focus on small venues, the tour managed to log a box-office gross of $11 million in 1999, according to Pollstar.

Set lists during the tour have focused on material from "Brand New Day," mixed with a substantial smattering of additional material from his solo career. A few songs from his days as frontman of the Police have also made their way into his performances.

Compaq Computer is the presenting sponsor of the tour, and is hosting its official website. On the same day that "Brand New Day" was released, the company launched a $20 million marketing campaign that uses the album's title track.

Sting is also serving as a pitchman for Jaguar: the artist and his current single "Desert Rose" are integral part of that company's current advertising campaign.

After the completion of his current North American jaunt, Sting is scheduled to play concerts in a pair of South African cities. A tour of Japan will follow in October.

In its 40th week on the Billboard 200 album chart, "Brand New Day" currently sits at No. 22. It was certified platinum (1 million copies sold) by the Recording Industry Association of America in June.