Taylor Swift unloads massive media campaign behind "Red"
Pop/country crossover superstar Taylor Swift will introduce the world to her new album, "Red," with a media blitz the week of its release.
The multiple Grammy winner will unveil her first new effort in two years Oct. 22 via Big Machine Records, and throughout that week, Swift will have a select group of her 19.7 million Twitter followers and 34.9 million Facebook "friends" to literally follow her, posting messages about their time.
That week, which has been dubbed "Taylor Swift Week" on "Entertainment Tonight," will consist of appearances and performances on several TV shows, including "Good Morning America" (10/22-23), "The Late Show with David Letterman" (10/23), "The View" (10/24), "The Ellen DeGeneres Show" (10/25) and Katie Couric's eponymous new talk show on ABC (10/26).
Swift will also take part in three other events: "SiriusXM's Town Hall with Taylor Swift," featuring a live audience Q&A session (10/22) in New York; the "Read Every Day" literacy campaign event (10/24) at Scholastic's New York City headquarters, and the Taylor Swift Worldwide Radio Remote (10/26) in Nashville, which will be broadcast live over 72 stations.
Swift, who is the cover girl on current issues of Rolling Stone, Glamour and Marie Claire UK magazines, collaborated with several musicians and producers for her impending "Red." The album's first single, "We Are Never Ever Getting Back Together," written by Swift, Max Martin and Shellback, is currently available via iTunes and has sold more than 3.8 million digital downloads, according to a press release.
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