Beyonce, Jay-Z file to trademark baby Blue Ivy's name
The pair have filed paperwork with the U.S. Patent and Trademark Office to secure their daughter's name, at least partially as protection against opportunists: the office has already turned down a pair of applications to use the name for a line of designer fragrances and baby clothes.
In the latter case, designer Joseph Mbeh issued a statement last week claiming he had only applied for the trademark in order to "ultimately present the idea to the Carters in hopes that a business relationship could be formed to create Blue Ivy Carter NYC for them," although there was no indication that he had ever spoken to Blue Ivy's parents about his scheme.
Huffington Post muses on the possibilities behind Brand Blue Ivy, quoting attorney Vikki Ziegler, who suggests the move both fends off attacks from identity poachers while also opening up new potential revenue streams for the already-loaded Beyonce and Jay-Z. "It is a great measure of protection for superstars to protect others piggybacking off of their child identity/name/likeness to gain wealth," Ziegler said. "Imagine if they create fragrances, strollers or clothing with Blue Ivy Carter's name and another company puts her name on their merchandise and makes $5 million? A mega lawsuit would be filed possibly for revenue, damages, legal fees and the like."
Blue Ivy's birth in early January stirred up a variety of controversies, including complaints from other parents at New York's Lenox Hill Hospital, claiming that the Carter team denied access to the ICU ward, charges that are currently being investigated by the hospital.
The birth also prompted a bizarre outbreak of messages on social networking sites from thousands of users who appeared to be convinced that the name "Blue Ivy" contained a sinister double meaning linking it to various Illuminati conspiracy theories, an idea that was somewhat old hat concerning both of the parents.