Taylor Swift follows Madonna down hole marked '"global branding"
Barely a week has gone by since Madonna launched her coordinated assault on hearts, minds and ears with the sort of military precision usually reserved for Air Force bunker strikes, and now Taylor Swift looks set to follow Madge's lead.
In what is clearly become the de rigueur method for releasing an old-fashioned music video in the day and age of the Internet, where everything happens all at once, everywhere, Swift's video for "Safe and Sound" from the "Hunger Games" soundtrack will make its premiere Monday (2/13) on MTV networks worldwide at precisely 7:54 p.m. ET.
The clip will air simultaneously on MTV channels in the U.S., Canada, Europe, Latin America, Australia, Asia and Africa, and will be followed by Swift sitting down with MTV News' Sway Calloway for a 30-minute talk on MTV.com. The first question will probably not be about Kanye West.
At approximately the same time the interview is getting underway, the Swift virus will spread first to CMT (MTV's Viacom-owned sister channel), and then to more than 300 MTV-owned web outlets around the world. If you somehow managed to miss any of this, VH1's "Big Morning Buzz Live" will air the video at 10 a.m. the following morning.
To further drive home the point that you cannot stop Taylor Swift, you can only hope to slow her down, the singer will also appear as one of the multitude of performers currently announced for CBS' Grammy Awards broadcast Sunday night (2/12).
The "Hunger Games" soundtrack, which also features Arcade Fire and The Decemberists, is due March 20; the highly-anticipated movie -- starring a cast of relative unknowns -- opens March 23.