Yahoo Music Engine Squeezes Competitors

By Rick Griffin
May 11, 2005 09:07 PM

The announcement of the Yahoo! Music Engine portal and its low-ball price points sent the stock prices of competitors into a tailspin on Wednesday (5/11).

Yahoo!, Inc. unveiled its music retail portal, dubbed the Yahoo! Music Engine, on Tuesday evening. The service is a subscription-based music streaming service that allows users the option to purchase tracks at a small premium.

The service will launch with prices of $6.99 monthly and $4.99 a month if purchased as a year-long contract. Both of the service’s primary competitors, Napster and Real Networks’ Rhapsody, charge $14.95 a month for a similar product offering.

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