Online Music Alliance Set To Splinter

By Rick Griffin
Jun 21, 2004 11:12 AM

Echo, a consortium of major retailers funding a proposed online music shopping standard infrastructure, is reportedly being abandoned.

Billboard reports that the major backers of the project, including Best Buy, Borders Group, Hastings Entertainment, Tower Records, Trans World Entertainment and Virgin Entertainment, are each pursuing their own music retailing strategies with individually-selected partners.

The Echo project was founded to take advantage of economies of scale in developing consumer music shopping and delivery tools.

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